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Review
"Branch explains the fundamental principles of successful investing for individuals. Using non-technical language, he reviews the basics of compound interest and introduces readers to stocks, bonds, options, mutual funds, real estate, futures, and other types of investments. He also covers lesser-known opportunities such as bankruptcies and takeovers. An extensive and detailed glossary of terms is found at the back of the volume." - Reference & Research Book News
Review
"Ben Branch is an extremely knowledgeable and respected player in his field. I think his investment philosophy of three yards and a cloud of dust is the right approach for most individual investors." (Henry F. Owsley, CEO and President, Gordian Group, LLC)
"This is an excellent primer on investing which covers an enormous breadth of topics, instruments, and markets. I especially like the rules and guidelines on how to avoid losing serious money while investing. Ben Branch writes in a no-nonsense manner that is easy and fun to read." (Edward I. Altman, Director, Credit & Debt Markets Research Program, Max L. Heine Professor of Finance, New York University, Salomon Center)
About the Author
Ben S. Branch is Professor of Finance at the University of Massachusetts, Amherst, where he has taught finance, investment, banking, and industrial organization for over 30 years. He was previously on the faculty at Dartmouth College, the University of Michigan, and the University of Texas, and has served on the boards of several corporations, including the First Republic Bank, BankEast, Bank of New England, and Proactive Technologies. Currently serving as associate editor of the International Review of Financial Analysis, he has published dozens of journal articles and book reviews, and is the coauthor of Bankruptcy Investing and author of Fundamentals of Investment for Financial Planning.
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